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Can I Use My Name As A Trademark?

Can I Use My Name As A Trademark?

by Angela Langlotz | May 28, 2019 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

One of the most common questions that I get is, “can I use my name as a trademark?” Well, as I often say, anything can serve as a trademark so long as it is distinctive and distinguishes your goods from others’ goods. So yes, a name can serve as a trademark. There are...
Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

by Angela Langlotz | May 28, 2019 | Trademark Usage, Trademarks | 2 comments

One of the biggest mistakes that I see in my practice is trademark applicants attempting to register descriptive names as trademarks. While it’s true that anything — including colors, scents, logos, words, and product designs — can serve as a trademark, we...
Trademarks: What is “Dilution by Tarnishment?”

Trademarks: What is “Dilution by Tarnishment?”

by Angela Langlotz | May 21, 2019 | Trademark Infringement, Trademarks | 0 comments

There are a  number of naughty behaviors that infringers can take with regard to famous marks. Famous marks are a popular target for infringers, because the marks are well-known, and therefore attractive to those who would like to trade on the goodwill associated with...
The Other Reason To Search Your Trademark Before Filing!

The Other Reason To Search Your Trademark Before Filing!

by Angela Langlotz | May 14, 2019 | Trademark Infringement, Trademark Monitoring, Trademark Registration, Trademarks | 0 comments

Yes, besides avoiding a refusal from the Examiner, there is another reason to search your trademark for conflicts before filing your trademark application. ! Carefully search your mark for conflicts, yes, so that the Examiner does not refuse your trademark...
If Someone Else Has Registered My Exact Brand, Can I Still Use It As A Trademark?

If Someone Else Has Registered My Exact Brand, Can I Still Use It As A Trademark?

by Angela Langlotz | May 7, 2019 | Trademark Infringement, Trademark Usage, Trademarks | 0 comments

My last video about LOL as a trademark prompted some questions about the availability of LOL as a trademark. Recall that Proctor & Gamble in applied to register the trademark LOL for a variety of cleaning products, including dish soap, hard surface cleaners, and...

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