by Angela Langlotz | Jun 4, 2019 | Trademark Usage, Trademarks |
I got a question today from a viewer about laudatory trademarks, and how to tell the difference between a laudatory trademark and a suggestive trademark. As I’ve said, anything can serve as a trademark, including colors, symbols, logos, words, phrases, sounds, and...
by Angela Langlotz | Jun 5, 2018 | Trademark Registration, Trademark Usage, Trademarks |
Are your trademarks suggestive? If so, hurray for you, because “suggestive” marks make some of the very best trademarks. Why? Because they suggest — but don’t come right out and describe — certain qualities about the product associated with the mark. These...
by Angela Langlotz | May 21, 2018 | Trademarks |
A “fanciful” trademark is a made-up name that only exists to function as a trademark; it has no meaning apart from that. They don’t mean anything in the English language (or in any language, for that matter), and are in essence “neologisms” (that’s a fancy word for a...
