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Can A Candy Shape Be A Trademark?

Can A Candy Shape Be A Trademark?

by Angela Langlotz | May 18, 2021 | Design Marks, Trademark Application, Trademark Registration, Trademarks | 2 comments

Can A Candy Shape Be A Trademark? Yes, it can! I’ve spoken before about shapes as trademarks for candy, Toblerone being the most famous one. What about other, less distinctive shapes? Those can serve as trademarks as well. As I like to remind everyone, anything,...
Case Study: Little Trees and Their Shape Trademarks

Case Study: Little Trees and Their Shape Trademarks

by Angela Langlotz | Dec 15, 2020 | Trademark Infringement, Trademark Usage, Trademarks | 7 comments

Case Study: Little Trees and Their Shape Trademarks Yesterday someone asked me a question about whether or not she could make air fresheners in the shape of a pine tree. The answer is no, because another company has a registered trademark for the shape of a pine tree...
Shapes As A Trademark: Little Trees Air Fresheners

Shapes As A Trademark: Little Trees Air Fresheners

by Angela Langlotz | Dec 17, 2019 | Design Marks, Trademark Infringement, Trademark Registration, Trademark Usage, Trademarks | 0 comments

A distinctive shape can serve as a trademark! I got a call yesterday that made me think of the little tree air fresheners — my aunt always had one of those things hanging in her car, so those bring back childhood memories for me — but more importantly,...
Case Study: Shape as a Trademark — The Panerai Crescent

Case Study: Shape as a Trademark — The Panerai Crescent

by Angela Langlotz | Nov 6, 2018 | Trademark Usage, Trademarks | 0 comments

Can a shape be a trademark? Absolutely! As I’ve said before, anything that serves to distinguish one company’s goods and services from another company’s goods and services can serve as a trademark. This includes color, sound, designs like logos, words, phrases, and...

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