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Do We Have To Translate Trademarks Into English Here In The USA??

Do We Have To Translate Trademarks Into English Here In The USA??

by Angela Langlotz | Jan 26, 2021 | Trademark Application, Trademark Infringement, Trademark Registration, Trademark Rejections, Trademark Usage, Trademarks | 0 comments

A viewer asked me today, “If there is a trademark listed with the translation of the English name I want, but the service is different, i.e. beer and I want a service based mark. Would this be an issue?” Well, let’s talk about that now. We translate all...
Taco Casa vs. Taco House:  The Doctrine of Foreign Equivalents

Taco Casa vs. Taco House: The Doctrine of Foreign Equivalents

by Angela Langlotz | Jun 11, 2019 | Trademark Infringement, Trademark Office Actions, Trademark Searches, Trademark Usage, Trademarks | 0 comments

One of the most common things that trips up trademark applicants and inexperienced attorneys alike is the rule that says that all foreign words contained in a trademark must be translated into English language so that they can be compared with any existing trademarks...
The Fancy Car and The Doctrine of Foreign Equivalents

The Fancy Car and The Doctrine of Foreign Equivalents

by Angela Langlotz | Jun 27, 2018 | Trademark Office Actions, Trademark Registration, Trademarks | 0 comments

Last weekend I was out at a fancy art event, and saw a beautiful Maserati Quattroporte, and that got me thinking, as often happens, about trademarks. I wondered if Maserati had registered a trademark for QUATTROPORTE, and if so, what register it was on, the...

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