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How to Own Your Trademark: Hawk Tuah Girl Haliey Welch Case Study

How to Own Your Trademark: Hawk Tuah Girl Haliey Welch Case Study

by Angela Langlotz | Jan 8, 2025 | Trademarks | 0 comments

  How to Own Your Trademark: Hawk Tuah Girl Haliey Welch Case Study In today’s digital age, how you own your trademark is crucial, especially when your brand becomes a topic of conversation in the media. The case of Hailey Welch, known for her viral fame as...
Common Law Trademarks: Can I Use A Name If It’s Not A Registered Trademark?

Common Law Trademarks: Can I Use A Name If It’s Not A Registered Trademark?

by Angela Langlotz | May 25, 2021 | Trademark Application, Trademark Infringement, Trademark Usage, Trademarks | 8 comments

What about common law trademarks?  If the name of a store isn’t registered as a trademark, does that mean that anyone can use it?  Not necessarily; it depends on where it’s being used. But if you don’t register your trademark with the USPTO, you may...
Is Your Specimen Fake?

Is Your Specimen Fake?

by Angela Langlotz | Dec 11, 2018 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

Earlier this week I discussed trademark specimens, and the necessity of proving actual “use” of a trademark in commerce before a mark will be issued a trademark registration. Your proof of use is called a “specimen,” and when you file your application you are swearing...
What Happens If You Lie On Your Trademark Application?

What Happens If You Lie On Your Trademark Application?

by Angela Langlotz | May 8, 2018 | Trademark Cancellations, Trademark Registration, Trademark Usage, Trademarks | 0 comments

It never pays to lie, especially on your trademark application. What happens if you lie? A potential client came to me, asking about how he could stop an “infringer.” The “infringer” had been using his mark on podcasts, and his registered trademark claimed use on...

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