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What’s the Difference Between Laudatory vs. Suggestive Trademarks?

What’s the Difference Between Laudatory vs. Suggestive Trademarks?

by Angela Langlotz | Jun 4, 2019 | Trademark Usage, Trademarks | 2 comments

I got a question today from a viewer about laudatory trademarks, and how to tell the difference between a laudatory trademark and a suggestive trademark. As I’ve said, anything can serve as a trademark, including colors, symbols, logos, words, phrases, sounds, and...
Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

by Angela Langlotz | May 28, 2019 | Trademark Usage, Trademarks | 2 comments

One of the biggest mistakes that I see in my practice is trademark applicants attempting to register descriptive names as trademarks. While it’s true that anything — including colors, scents, logos, words, and product designs — can serve as a trademark, we...
Trademark Case Study: ORANGE amplifiers

Trademark Case Study: ORANGE amplifiers

by Angela Langlotz | Apr 9, 2019 | Trademark Usage, Trademarks | 0 comments

I was guitar shopping with a friend of mine last weekend at Emerald City Guitars, and found the inspiration for today’s trademark video. The guitars were much more interesting, for sure, and I have another inspiration for content from my visit, but today an amplifier...
Brand Wars: Tinder vs. Bumble, Part 1

Brand Wars: Tinder vs. Bumble, Part 1

by Angela Langlotz | Jul 16, 2018 | Trademark Infringement, Trademark Usage, Trademarks | 0 comments

Dating app company Tinder is showing no love to rival Bumble, and has filed a lawsuit alleging that Bumble is infringing it’s patent, it’s trademarks, and stealing trade secrets. That’s a whole lotta suing, and today I’ll talk about the trademark infringement issue....

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