by Angela Langlotz | Jun 4, 2019 | Trademark Usage, Trademarks |
I got a question today from a viewer about laudatory trademarks, and how to tell the difference between a laudatory trademark and a suggestive trademark. As I’ve said, anything can serve as a trademark, including colors, symbols, logos, words, phrases, sounds, and...
by Angela Langlotz | May 7, 2019 | Trademark Infringement, Trademark Usage, Trademarks |
My last video about LOL as a trademark prompted some questions about the availability of LOL as a trademark. Recall that Proctor & Gamble in applied to register the trademark LOL for a variety of cleaning products, including dish soap, hard surface cleaners, and...
by Angela Langlotz | Sep 24, 2018 | Trademark Registration, Trademark Usage, Trademarks |
So-called “suggestive” trademarks make very strong marks because of the associations that they conjure up for the consumer. A suggestive mark alludes to a quality, feature, or end use of the goods or services, without coming right out and stating it. While the...
by Angela Langlotz | Aug 20, 2018 | Trademark Registration, Trademark Usage, Trademarks |
So-called “suggestive” trademarks make great brands, because they suggest rather than describe certain qualities or uses of the goods or services. Suggestive marks help inform the consumer about the goods, without telling the consumer outright what the goods are for....
by Angela Langlotz | Jun 5, 2018 | Trademark Registration, Trademark Usage, Trademarks |
Are your trademarks suggestive? If so, hurray for you, because “suggestive” marks make some of the very best trademarks. Why? Because they suggest — but don’t come right out and describe — certain qualities about the product associated with the mark. These...
