by Angela Langlotz | Jan 5, 2021 | Trademark Registration, Trademark Usage, Trademarks |
“Merely Laudatory” Trademarks: Super Amazing Coffee! Some terms are not registrable on the Principal Register because they are “merely laudatory.” What does “merely laudatory” mean? It means that the trademark describes some quality...
by Angela Langlotz | Nov 17, 2020 | Trademark Registration, Trademarks |
Merely Descriptive Case Study: Best Whisk! Sometimes “merely laudatory” — a subcategory of “merely descriptive” — trademarks are registrable. If the descriptive trademark has been in use long enough, such that it has acquired...
by Angela Langlotz | Jun 4, 2019 | Trademark Usage, Trademarks |
I got a question today from a viewer about laudatory trademarks, and how to tell the difference between a laudatory trademark and a suggestive trademark. As I’ve said, anything can serve as a trademark, including colors, symbols, logos, words, phrases, sounds, and...
by Angela Langlotz | May 28, 2019 | Trademark Usage, Trademarks |
One of the biggest mistakes that I see in my practice is trademark applicants attempting to register descriptive names as trademarks. While it’s true that anything — including colors, scents, logos, words, and product designs — can serve as a trademark, we...
by Angela Langlotz | May 7, 2019 | Trademark Infringement, Trademark Usage, Trademarks |
My last video about LOL as a trademark prompted some questions about the availability of LOL as a trademark. Recall that Proctor & Gamble in applied to register the trademark LOL for a variety of cleaning products, including dish soap, hard surface cleaners, and...
