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What’s the Difference Between Laudatory vs. Suggestive Trademarks?

What’s the Difference Between Laudatory vs. Suggestive Trademarks?

by Angela Langlotz | Jun 4, 2019 | Trademark Usage, Trademarks

I got a question today from a viewer about laudatory trademarks, and how to tell the difference between a laudatory trademark and a suggestive trademark. As I’ve said, anything can serve as a trademark, including colors, symbols, logos, words, phrases, sounds, and...
Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

by Angela Langlotz | May 21, 2019 | Trademark Usage, Trademarks

One of the biggest mistakes that I see in my practice is trademark applicants attempting to register descriptive names as trademarks. While it’s true that anything — including colors, scents, logos, words, and product designs — can serve as a trademark, we...
If Someone Else Has Registered My Exact Brand, Can I Still Use It As A Trademark?

If Someone Else Has Registered My Exact Brand, Can I Still Use It As A Trademark?

by Angela Langlotz | May 7, 2019 | Trademark Infringement, Trademark Usage, Trademarks

My last video about LOL as a trademark prompted some questions about the availability of LOL as a trademark. Recall that Proctor & Gamble in applied to register the trademark LOL for a variety of cleaning products, including dish soap, hard surface cleaners, and...
Trademark Case Study: ORANGE amplifiers

Trademark Case Study: ORANGE amplifiers

by Angela Langlotz | Apr 9, 2019 | Trademark Usage, Trademarks

I was guitar shopping with a friend of mine last weekend at Emerald City Guitars, and found the inspiration for today’s trademark video. The guitars were much more interesting, for sure, and I have another inspiration for content from my visit, but today an amplifier...
Trademark Wars: Tinder vs. Bumble, Part 1

Trademark Wars: Tinder vs. Bumble, Part 1

by Angela Langlotz | Jul 16, 2018 | Trademark Infringement, Trademark Usage, Trademarks

Dating app company Tinder is showing no love to rival Bumble, and has filed a lawsuit alleging that Bumble is infringing it’s patent, it’s trademarks, and stealing trade secrets. That’s a whole lotta suing, and today I’ll talk about the trademark infringement issue....
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