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Trademark Case Study: ORANGE amplifiers

Trademark Case Study: ORANGE amplifiers

by Angela Langlotz | Apr 9, 2019 | Trademark Usage, Trademarks | 0 comments

I was guitar shopping with a friend of mine last weekend at Emerald City Guitars, and found the inspiration for today’s trademark video. The guitars were much more interesting, for sure, and I have another inspiration for content from my visit, but today an amplifier...
Nike Goes to War With Naval Academy

Nike Goes to War With Naval Academy

by Angela Langlotz | Mar 26, 2019 | Design Marks, Logo marks, Trademark Infringement, Trademark Usage, Trademarks | 0 comments

Recently Nike Inc. came under fire for trademark infringement for adopting as a clothing logo an emblem that is almost identical to that of the United States Naval Academy, owner of a trademark for that design. The United States Naval Academy owns trademark...
Trademark Case Study: Taco Bell Logo Evolution

Trademark Case Study: Taco Bell Logo Evolution

by Angela Langlotz | Mar 19, 2019 | Design Marks, Logo marks, Trademark Registration, Trademark Renewals, Trademark Usage, Trademarks | 0 comments

I get a lot of questions about logos and other design trademarks, and find that the best way to teach about this subject — or any subject — is the case study. So today, let’s have a look at Taco Bell and its ever-evolving logo. Anything can serve as a...
Case Study: Shape as a Trademark — The Panerai Crescent

Case Study: Shape as a Trademark — The Panerai Crescent

by Angela Langlotz | Nov 6, 2018 | Trademark Usage, Trademarks | 0 comments

Can a shape be a trademark? Absolutely! As I’ve said before, anything that serves to distinguish one company’s goods and services from another company’s goods and services can serve as a trademark. This includes color, sound, designs like logos, words, phrases, and...
Case Study: Suggestive Trademarks: TERMINIX

Case Study: Suggestive Trademarks: TERMINIX

by Angela Langlotz | Sep 24, 2018 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

So-called “suggestive” trademarks make very strong marks because of the associations that they conjure up for the consumer. A suggestive mark alludes to a quality, feature, or end use of the goods or services, without coming right out and stating it. While the...
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