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Is Parody in Advertisements Trademark Infringement?

Is Parody in Advertisements Trademark Infringement?

by Angela Langlotz | Jul 2, 2019 | Trademark Infringement, Trademark Usage, Trademarks | 0 comments

A viewer asked me about a video that he had seen online, wherein Subway sandwich chain poked fun at rival McDonald’s burgers, using a video that seemed to use the McDonald’s “Golden Arches” logo. I discussed parody on an earlier video, which is why this question came...
Taco Casa vs. Taco House:  The Doctrine of Foreign Equivalents

Taco Casa vs. Taco House: The Doctrine of Foreign Equivalents

by Angela Langlotz | Jun 11, 2019 | Trademark Infringement, Trademark Office Actions, Trademark Searches, Trademark Usage, Trademarks | 0 comments

One of the most common things that trips up trademark applicants and inexperienced attorneys alike is the rule that says that all foreign words contained in a trademark must be translated into English language so that they can be compared with any existing trademarks...
Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

by Angela Langlotz | May 28, 2019 | Trademark Usage, Trademarks | 2 comments

One of the biggest mistakes that I see in my practice is trademark applicants attempting to register descriptive names as trademarks. While it’s true that anything — including colors, scents, logos, words, and product designs — can serve as a trademark, we...
OMG, Can I Use LOL As A Trademark?

OMG, Can I Use LOL As A Trademark?

by Angela Langlotz | Apr 30, 2019 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

WTF, LOL as a trademark??? Yes, you heard it here first: Personal and household care products behemoth Proctor & Gamble has applied for the exclusive right to use LOL on laundry detergents and fabric softeners, and on liquid soap, dishwashing detergent, hard...
How to Use Your Trademark: Point of Sale Displays

How to Use Your Trademark: Point of Sale Displays

by Angela Langlotz | Apr 23, 2019 | Logo marks, Trademark Usage, Trademarks | 0 comments

Last weekend I was at a bar, and as so often happens, I looked around at the various brands around the room. I’m not a beer drinker, but I noticed something interesting that I thought would illustrate a point of trademark law. Check out the photo below. To you, that...
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