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Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

Beer vs. Bicycles: FAT TIRE Descriptiveness Case Study

by Angela Langlotz | May 28, 2019 | Trademark Usage, Trademarks | 2 comments

One of the biggest mistakes that I see in my practice is trademark applicants attempting to register descriptive names as trademarks. While it’s true that anything — including colors, scents, logos, words, and product designs — can serve as a trademark, we...
If Someone Else Has Registered My Exact Brand, Can I Still Use It As A Trademark?

If Someone Else Has Registered My Exact Brand, Can I Still Use It As A Trademark?

by Angela Langlotz | May 7, 2019 | Trademark Infringement, Trademark Usage, Trademarks | 0 comments

My last video about LOL as a trademark prompted some questions about the availability of LOL as a trademark. Recall that Proctor & Gamble in applied to register the trademark LOL for a variety of cleaning products, including dish soap, hard surface cleaners, and...
OMG, Can I Use LOL As A Trademark?

OMG, Can I Use LOL As A Trademark?

by Angela Langlotz | Apr 30, 2019 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

WTF, LOL as a trademark??? Yes, you heard it here first: Personal and household care products behemoth Proctor & Gamble has applied for the exclusive right to use LOL on laundry detergents and fabric softeners, and on liquid soap, dishwashing detergent, hard...
How to Use Your Trademark: Point of Sale Displays

How to Use Your Trademark: Point of Sale Displays

by Angela Langlotz | Apr 23, 2019 | Logo marks, Trademark Usage, Trademarks | 0 comments

Last weekend I was at a bar, and as so often happens, I looked around at the various brands around the room. I’m not a beer drinker, but I noticed something interesting that I thought would illustrate a point of trademark law. Check out the photo below. To you, that...
Where Do I Put The Trademark Symbol? And Which One Do I Use?

Where Do I Put The Trademark Symbol? And Which One Do I Use?

by Angela Langlotz | Dec 6, 2018 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

One of my clients asked me yesterday, “Where do I put the trademark symbol, and can I use the “TM” symbol or do I have to wait to use that until after I get my trademark registration?” This is a very good question. Let’s break that compound question down into its...
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