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If You Let Others Use Your Trademark, Have An Agreement!

If You Let Others Use Your Trademark, Have An Agreement!

by Angela Langlotz | Nov 24, 2020 | Trademark Infringement, Trademark Licensing, Trademark Usage, Trademarks | 0 comments

Any time you do business with a third party, you need to have a written agreement, especially if it involves trademarks, copyrights or other intellectual property. I’m Angela Langlotz, trademark and copyright attorney. I’m going to spend the next three...
Is It Trademark Infringement If I Mention That My Course Is “How To Use [Famous Brand]?”

Is It Trademark Infringement If I Mention That My Course Is “How To Use [Famous Brand]?”

by Angela Langlotz | Oct 19, 2020 | Trademark Fair Use, Trademark Infringement, Trademark Usage, Trademarks | 5 comments

No! There is a doctrine of “fair use” in trademark law called “nominative fair use” that allows for the use of someone else’s trademark to refer to that mark for purposes of mentioning the owner’s goods and services that are associated with the famous mark. This is...
Shapes As A Trademark: Little Trees Air Fresheners

Shapes As A Trademark: Little Trees Air Fresheners

by Angela Langlotz | Dec 17, 2019 | Design Marks, Trademark Infringement, Trademark Registration, Trademark Usage, Trademarks | 0 comments

A distinctive shape can serve as a trademark! I got a call yesterday that made me think of the little tree air fresheners — my aunt always had one of those things hanging in her car, so those bring back childhood memories for me — but more importantly,...
Is Parody in Advertisements Trademark Infringement?

Is Parody in Advertisements Trademark Infringement?

by Angela Langlotz | Jul 2, 2019 | Trademark Infringement, Trademark Usage, Trademarks | 0 comments

A viewer asked me about a video that he had seen online, wherein Subway sandwich chain poked fun at rival McDonald’s burgers, using a video that seemed to use the McDonald’s “Golden Arches” logo. I discussed parody on an earlier video, which is why this question came...
Taco Casa vs. Taco House:  The Doctrine of Foreign Equivalents

Taco Casa vs. Taco House: The Doctrine of Foreign Equivalents

by Angela Langlotz | Jun 11, 2019 | Trademark Infringement, Trademark Office Actions, Trademark Searches, Trademark Usage, Trademarks | 0 comments

One of the most common things that trips up trademark applicants and inexperienced attorneys alike is the rule that says that all foreign words contained in a trademark must be translated into English language so that they can be compared with any existing trademarks...
Trademarks: What is “Dilution by Tarnishment?”

Trademarks: What is “Dilution by Tarnishment?”

by Angela Langlotz | May 21, 2019 | Trademark Infringement, Trademarks | 0 comments

There are a  number of naughty behaviors that infringers can take with regard to famous marks. Famous marks are a popular target for infringers, because the marks are well-known, and therefore attractive to those who would like to trade on the goodwill associated with...
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