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Trademark Case Study: Taco Bell Logo Evolution

Trademark Case Study: Taco Bell Logo Evolution

by Angela Langlotz | Mar 19, 2019 | Design Marks, Logo marks, Trademark Registration, Trademark Renewals, Trademark Usage, Trademarks | 0 comments

I get a lot of questions about logos and other design trademarks, and find that the best way to teach about this subject — or any subject — is the case study. So today, let’s have a look at Taco Bell and its ever-evolving logo. Anything can serve as a...
Is Your Specimen Fake?

Is Your Specimen Fake?

by Angela Langlotz | Dec 11, 2018 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

Earlier this week I discussed trademark specimens, and the necessity of proving actual “use” of a trademark in commerce before a mark will be issued a trademark registration. Your proof of use is called a “specimen,” and when you file your application you are swearing...
Where Do I Put The Trademark Symbol? And Which One Do I Use?

Where Do I Put The Trademark Symbol? And Which One Do I Use?

by Angela Langlotz | Dec 6, 2018 | Trademark Registration, Trademark Usage, Trademarks | 0 comments

One of my clients asked me yesterday, “Where do I put the trademark symbol, and can I use the “TM” symbol or do I have to wait to use that until after I get my trademark registration?” This is a very good question. Let’s break that compound question down into its...
Case Study: Shape as a Trademark — The Panerai Crescent

Case Study: Shape as a Trademark — The Panerai Crescent

by Angela Langlotz | Nov 6, 2018 | Trademark Usage, Trademarks | 0 comments

Can a shape be a trademark? Absolutely! As I’ve said before, anything that serves to distinguish one company’s goods and services from another company’s goods and services can serve as a trademark. This includes color, sound, designs like logos, words, phrases, and...
More About Color As A Trademark

More About Color As A Trademark

by Angela Langlotz | Nov 6, 2018 | Design Marks, Trademark Registration, Trademark Usage, Trademarks | 0 comments

An earlier video prompted some questions about color as a trademark. A viewer asked: I thought there was more to it than that like an element of potential confusion among the consumer of two businesses with similar products/services. So, there’s not that many...
Color As A Trademark: Tiffany Blue

Color As A Trademark: Tiffany Blue

by Angela Langlotz | Oct 30, 2018 | Design Marks, Trademark Infringement, Trademark Registration, Trademark Usage, Trademarks | 0 comments

I’m on Facebook! “Like” my facebook page, http://link.trademarkdoctor.net/FB to be notified every time I go LIVE. Do you have trademark questions? Message me on the Trademark Doctor Facebook page, and I’ll answer your questions on a future Live video. Contact...
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